General Motors (GM) plans to invest $5 million over the next few years to boost vehicle production in Brazil, China, India, and Mexico. These new technology-rich compact and sub-compact cars will replace several unrelated models in an effort to consolidate vehicle sets and focus on what these growing markets need.
In the past, auto makers have created low-cost vehicles for emerging markets that were low on technology and stripped of features. GM believes this may not be the best approach moving forward. Today, emerging markets require better fuel economy, safety technology, and in-vehicle connectivity.
GM and Chinese company SAIC Motor Company will partner on vehicles that will likely become available in 2019. In the next 15 years, GM plans to drive growth in these emerging markets and move into majority share of the global market.